Coaching only applies to your business if you want:

• More prospects inquiring about your service or product,
• To sell a higher percentage of these leads,
• To serve your customers so that they buy more often,
• Better control of your profit margins,
• To be a better leader,
• Better systems to run your business,
• More effective, engaged employees,
• To make more and work less.

If these don't apply to your industry - then perhaps coaching won't apply to your industry/market.